About | Ebersol Portfolio

I am a graphic designer who can originate, manage, and execute digital, print, and motion projects from start to completion. I have been a creative lead for corporate teams, managing and delivering brand messaging across multiple channels and platforms, achieving targeted results.

Below are corporations I have worked with as a design lead.

Click the [] to see duties and projects.

CENTRAL NATIONAL GOTTESMAN

CNG is a $5 billion global distributor, seller, and marketer of paper products, including printing paper, tissue, pulp, fibers, and metal and wood products for paper production.

Originate, develop, and complete product brand graphics and assets for corporate and private label office paper packaging and supplies. Lay out graphics for carton bases, lids, ream wraps, and labeling in consideration of substrates, finishes, distribution, retail display, and consumer labeling guidelines. Build mechanical files to suit production and printing techniques for respective materials. Create 3D models to produce marketing assets of finished packaging designs.

ECOVEST CAPITAL, INC.

ESG Investment real estate company. Raised and deployed approximately $750 million of investor equity by acquiring and permanently protecting land for conservation purposes.

Developed the brand components to form the corporate brand identity and guidelines for EcoVest Capital's sustainability messaging. Created a brand guide outlining component usage and providing media assets. Deployed this brand through the corporate website, Html marketing email, banner, presentation, video, one-pager project sheet, and financial disclosure publication designs.

CRANE MERCHANDISING

CMS generates over $200 million annually as the leading developer and manufacturer of vending machines, cashless automation systems, software, and wireless communications that create engaging vending experiences.

Vending machine marketing brand and communications: complete branding, graphics, 3D model, animation, product photography, print collateral, product web landing page. Design vending machine user experiences and interfaces, graphics, print and digital marketing, and merchandising.

GEORGIA-PACIFIC

GP Consumer Products is a global leader in manufacturing consumer packaged goods, including printing paper, tissue, towels, cups, plates, and cutlery for retail and commercial markets, generating over $500 million annually.

CENTRAL NATIONAL GOTTESMAN

CNG is a $5 billion global distributor, seller, and marketer of paper products, including printing paper, tissue, pulp, fibers, and metal and wood products for paper production.

Develop brand components to form corporate brand identity guidelines for print and digital production. Designed corporate website with marketing team, copywriter, and developer. Create functional wireframes to demonstrate function and site flow. Deliver build-ready files and consult with the developer for build continuity. Html marketing emails designed for desktop and mobile responsiveness. Work with developer for SalesForce integration to ensure best-case compatibility. Portable pop-up banner designs to enhance Ecovest's presence at trade shows and conferences. Produce mechanical files to vendor specifications. Produce CEO and seller presentations for speaking engagements, conferences, and client meetings. Create an external communication video used by EcoVest representatives to introduce Ecovest, its policies, and approach using professional voice-over, stock soundtracks, photos, video, and custom motion graphics. One-pager project sheets designed for digital and print distribution for marketing Ecovest investment opportunities. Lay out financial disclosure publications that present investment project features and details through charts, photos, and infographics. Build mechanical files to specifications for print and digital distribution. Generate marketing media assets for internally produced communications: animations, infographics, illustrations, and photo retouching. Designs for subsidiary employee incentives, including hats, shirts, and other merchandise.

Built value and meaning into vending user experiences through validated procedural guidance to the desired result. Established user engagement through brand continuity in graphics, animation, and interface design. Employed universally recognized colors, icons, and graphics to establish global recognition to build a healthcare-oriented vending machine brand for a worldwide launch. Create an immediate and fluid experience for the successful conversion of vending engagements. Design user interfaces for vending sales engagement and guiding users through purchasing process. Create a catalog of exterior vending machine graphics for private label purchasers to choose on ordering. Trade show product packaging and merchandising designs used as giveaways. Design product website splash pages and animated user transfer webpages as a conduit for division and domain swaps. Print and digital product advertising design for trade journal and website placement. Lay out responsive Html advertising emails for Crane products, services, and announcements. Product and services sheets designed for digital and print distribution, deployed via tradeshows and email.

Provide turn-key creative solutions for marketing and product managers through collaborative strategies to produce branding, displays, presentations, retail merchandising, packaging, emails, websites, brochures, logos,animations, advertising, one-pagers, publications, and proposals while defining and promoting each brand. Design packaging and brand-aligned graphics for consumer paper products. Build packaging to suit substrates and printing process. Produce final mechanical files built to vendor specifications. Produce a desk calendar paper demonstration piece to elevate the print quality of mid-line paper. Provide total project management, including project concepts, design, illustration, copywriting, scheduling, contracting vendors, estimating, press checks, packaging, and delivery. Managed design and production for ten years. Designed and build paper packaging graphics for three brands across 38 products utilizing different substrates, printing processes, and meeting federal standards for consumer labeling. Create marketing images, mechanical files, and naming conventions for the media asset library.