Ebersol Portfolio

Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.

Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet, 3D model, environmental product placement photo, product splash page, interface screens, and 3D product animation.

Renusol needed a social media campaign representative of their solar panel mounting system: simple, quick, and effective.

Produce a campaign with immediate brand identification and messaging that connects to the target market with quick and witty creative ad copy- separating Renusol from competitors. Use the brand yellow to grab attention and stake a claim on the market’s most simple solar mounting system. 

When Georgia-Pacific Building Products needed a B2B sales boost, they asked for an internal sales program that would inspire and drive their team to meet the challenge.

An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation. 

Promote product features and value in a single impression.

Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure core message delivery. Utilize animation if available. 

Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.

Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.

Deliver product experience in a single sheet for print and digital distribution.

Utilize corporate design components to create an on-brand product story, educating and persuading the audience.

Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.

A presentation positioning Metro furniture as a brand founded on quality and performance- characteristics shared with Porsche. Increase the brands’ connection through speed and motion, similar to the reputed performance of Porsche’s automobiles.

Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.

Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment.

Distribute a large quantity of information in an organized manner for digital and print distribution.

Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure.

CHALLENGE

A two-color reference handbook for rapid, division-wide deployment in print and digital formats as an animated e-book and website asset. Interpret the plan’s concepts into informational graphics detailing components and processes for maximum comprehension and engagement.

Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences.

SOLUTION

Compose a multipage document that categorically designates and identifies the brand components and outlines the correct usage and applications for each. Provide document in digital formats for print, email, and internal website display.

Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step.

CHALLENGE

EcoVest Capital Inc. needed a tool to introduce themselves– a “handshake” that explained their approach, products, and tools to wealth managers looking for sustainable investment opportunities.

A branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients.

Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences.

Present the program as a part of rural and urban environments where users can create their own experience as they venture through school interiors and grounds, learning how the Family-Friendly Schools program plays a critical role in the community, providing services beyond education.