I’m an experienced creative specialist, elevating brands, enriching experiences, and establishing articulate communication, yielding targeted results. I form collaborative relationships to maximize insight and produce precise messaging utilizing design, typography, video, audio, animation, and photography.
PORTFOLIO
branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet, 3D model, environmental product placement photo, product splash page, interface screens, and 3D product animation.
social media
CHALLENGE
Renusol needed a social media campaign representative of their solar panel mounting system: simple, quick, and effective.
SOLUTION
Produce a campaign with immediate brand identification and messaging that connects to the target market with quick and witty creative ad copy- separating Renusol from competitors. Use the brand yellow to grab attention and stake a claim on the market’s most simple solar mounting system.
event
CHALLENGE
When Georgia-Pacific Building Products needed a B2B sales boost, they asked for an internal sales program that would inspire and drive their team to meet the challenge.
SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation.
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure core message delivery. Utilize animation if available.
Responsive desktop and mobile email designed to stimulate B2B product sales based on seasonal demand. Design, illustration
Animation used for social media marketing of solar mounting systems. Client requested a bright, attention-getting design and instant communication.
tradeshow
challenge
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
one-pagers
An investor sell sheet is used as an initial introduction to an investment opportunity. Utilizes a large, scenic image to quickly identify as real estate and a chart to organize data for simple communication.
Full page, full color, multilingual, solar panel mounting system print ad. Design was aimed at establishing a progressive and sophisticated presence to position the product as modern and innovative.
challenge
Deliver product experience in a single sheet for print and digital distribution.
SOLUTION
Utilize corporate design components to create an on-brand product story, educating and persuading the audience.
presentation
challenge
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
A presentation positioning Metro furniture as a brand founded on quality and performance- characteristics shared with Porsche. Increase the brands’ connection through speed and motion, similar to the reputed performance of Porsche’s automobiles.
user experience
challenge
Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.
solution
Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment.
publications
challenge
Distribute a large quantity of information in an organized manner for digital and print distribution.
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure.
logos & icons
CHALLENGE
Represent a concept, function, or entity with a visual symbol.
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
packaging
CHALLENGE
Create a product container as a marketing tool in consideration of distribution and end-use.
SOLUTION
Packaging designed in line with target marketing data, employing brand graphic components, meeting federal labeling standards, providing product security for origin-to-destiny distribution, and built to production and print specifications.
Georgia-Pacific paper endcap merchandising collaboration with Kids In Need to win cash for school supplies. Endcap topper sign detailing product lineup by end-use. Promotion wing sign and standard shelf display carton.
Trade show giveaway collaboration between Crane Merchandising and SmartWater. Box design features Crane’s new Apollo Mini vending machine (featured at trade show) stocked with SmartWater bottles.
handbook
CHALLENGE
Georgia-Pacific’s Paper, Board, & Kraft division needed an immediate solution to inform their employees of revised practices, strategies, and policies that formed the division’s new business plan.
SOLUTION
A two-color reference handbook for rapid, division-wide deployment in print and digital formats as an animated e-book and website asset. Interpret the plan’s concepts into informational graphics detailing components and processes for maximum comprehension and engagement.
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branding – PPE VENDING
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.




SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements.
infographics
CHALLENGE
Communicate complex data, systems, and processes to an inexperienced audience.
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences.
branding
PROMOTION
CHALLENGE
Georgia-Pacific sought a sales boost for its retail line of office paper via a consumer purchasing promotion while minimizing program deployment costs.
SOLUTION
Design a paper carton lid to work with existing product line brand graphics on base, minimizing packaging change and employing product shelf display for maximum promo exposure to shoppers. Provide aisle distributed promo booklet to instill consumer confidence in the promotion and drive enrollment to the website.
CHALLENGE
Originate a corporate style guide for Ecovest, ensuring that all communication provides a cohesive brand representation.
SOLUTION
Compose a multipage document that categorically designates and identifies the brand components and outlines the correct usage and applications for each. Provide document in digital formats for print, email, and internal website display.
instructions
CHALLENGE
Guide the reader through the required steps to achieve the desired result.
SOLUTION
Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step.
retail promo
CHALLENGE
Georgia-Pacific sought a sales boost for its retail line of office paper via a consumer purchasing promotion while minimizing program deployment costs.
SOLUTION
Design a paper carton lid to work with existing product line brand graphics on base, minimizing packaging change and employing product shelf display for maximum promo exposure to shoppers. Provide aisle distributed promo booklet to instill consumer confidence in the promotion and drive enrollment to the website.
video
CHALLENGE
EcoVest Capital Inc. needed a tool to introduce themselves– a “handshake” that explained their approach, products, and tools to wealth managers looking for sustainable investment opportunities.
SOLUTION
A branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients.
motion
CHALLENGE
Increase visual interest and impact in websites, presentations, applications, and videos to grow engagement.
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences.
interactive
CHALLENGE
Introduce and detail a new community-centric school program from the Georgia Department of Education.
SOLUTION
Present the program as a part of rural and urban environments where users can create their own experience as they venture through school interiors and grounds, learning how the Family-Friendly Schools program plays a critical role in the community, providing services beyond education.
one-pagers
CHALLENGE
Deliver product experience in a single sheet for print and digital distribution.



SOLUTION
Utilize brand design components to create an on-brand product story, educating and persuading the audience.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
event
CHALLENGE
When Georgia-Pacific Building Products needed a B2B sales boosted, they asked for an internal sales program that would inspire and drive their team to meet the challenge.



SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
VIDEO
CHALLENGE
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
Deliver a branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients.
handbook
CHALLENGE
The Paper, Board, & Kraft division of Georgia-Pacific needed an immediate solution to inform their employees of new practices and policies.
SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
Presentation – commercial furniture
CHALLENGE
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
Construct a presentation that positions Metro furniture as a brand founded on quality and performance. Make those qualities a shared characteristic between both Metro and Porsche. Use speed and motion applied to Metro products to reinforce the connnection between both manufacturers’ brands and products.
Social media
CHALLENGE
Renusol needed a social media campaign representative of their solar panel mounting system: simple, quick, and effective.
SOLUTION
Produce a campaign with immediate brand identification and messaging that connects to the target market with quick and witty creative ad copy- separating Renusol from competitors. Use the brand yellow to grab attention and stake a claim on the market’s most simple solar mounting system.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
advertising
CHALLENGE
Promote product features and value in a single impression.




SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure core message delivery. Utilize animation if available.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
logos & icons
CHALLENGE
Represent a concept, function, or entity with a visual symbol.
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
infographics
CHALLENGE
Communicate complex data, systems, and processes to an inexperienced audience.



SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
packaging
CHALLENGE
Create a product container as a marketing tool in consideration of distribution and end-use.



SOLUTION
Packaging designed in line with target marketing data, employing brand graphic components, meeting federal labeling standards, providing product security for origin-to-destiny distribution, and built to production and print specifications.
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
UX – vending
CHALLENGE
Crane requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.
